Let me tell you a little bit on how I work before checking the traffic graphs below… (I’m Sean by the way, you can read more about me here).
I believe that successful online marketing is quite simple, revolving around 4 key areas – Content Marketing, SEO, PPC & Social Media.
Content Marketing:
Content Marketing is a truly great way to help build your overall brand visibility, traffic numbers, social media shares, links and search engine rankings. I specialise in creating content pieces for businesses with the goal of gaining links to boost search engine rankings and traffic.
The great part of content marketing is that it can also get great brand exposure as well as retweets, likes and shares. A recent infographic project that I have worked on has been featured on over 500 websites including Huffington Post, The Telegraph, Yahoo, Business Insider, Vodafone, Adweek, Lifehacker, Hubspot as well as 30+ top American and British Universities.
This same infographic has received over 200,000 visits and counting. Imagine what you could sell or convert to that number of potential customers?!
The brand behind this project was shown to 1.2 million viewers.
Again, what could this kind of brand exposure do for your business or your client?
You can see a few more of the brands that I have placed my clients on, via my Featured On page.
SEO:
The SEO part of the process involves working on increasing the relevancy of their website (through optimisation & content creation) and increasing it’s popularity (link building & content creation). With a little research we can review potential keyword targets, these go into the following groups:
- Targeting a low number of short tail keywords – Search terms that are used in high volume by your potential customers and are highly competitive (harder to rank in traffic positions).
- Targeting a high number of long tail keywords – Search terms that are used in low volume by your potential customers and are less competitive (easier to rank in traffic positions).
This mixed strategy enables me to gain positive traffic increases for a large number of clients. If you want to know a little more about how I do this check out my services page. If not please feel free to review the Google Analytics graphs below that show a few of my recent SEO campaign wins.
PPC and Social Media:
PPC and Social Media advertising is where you get your paid ‘guaranteed’ traffic. These campaigns are highly targeted meaning that you will get very specific people to your site giving you the best possible chance to convert them to sales or sign ups. These projects require constant review and optimisation so that advertising spend is kept to it’s best possible ROI.
Low cost per clicks and low cost per applications make me a happy man 🙂